SEO is the process of optimizing the content, technical setup, and reach of your website, so that your pages appear at the top of a search engine result for a specific set of keyword terms. Using SEO can drive visitors to your site when they display behavior implying that they’re searching for relevant products, which can be a game changer considering that 90% of people searching haven’t formed an opinion about a brand yet (Status Labs, 2018). While PPC and retargeting have their place, organic online traffic earned through search engine optimization has enormous influence on search rankings and, by extension, organic site traffic. By using keywords and phrases, you can use SEO to massively increase visibility and begin a lasting customer relationship. SEO is defined as increasing a website’s rank in online search results, and thus its organic site traffic, by using popular keywords and phrases. Strong SEO strategies are hugely influential in digital marketing campaigns since visibility is the first step to a lasting customer relationship.

Effective content marketing is not outwardly promotional in nature, but rather serves to educate and inspire consumers who are seeking information. When you offer content that is relevant to your audience, it can secure you as a thought leader and a trustworthy source of information, making it less likely that your other marketing efforts will be lost in the static. In the age of the self-directed buyer, content marketing gets three times more leads than paid search advertising, so it’s well worth the additional effort.

The key to effective social media marketing goes far beyond simply having active social media accounts. You must also be weaving social elements into every aspect of your marketing efforts to create as many peer-to-peer sharing opportunities as possible. The more your audience is inspired to engage with your content, the more likely they are to share it, potentially inspiring their peers to become customers as well. Let Manifest Consultants manage your Social Media Marketing for the best results.

Email campaigns must be incredibly engaging, relevant, informative, and entertaining to not get buried in your customer’s inbox. To succeed, your marketing emails should satisfy five core attributes. They must be trustworthy, relevant, conversational, coordinated across channels, and strategic.Manifest Consultants are astutely aware of the limitations and implications of the POPI Act and ensure compliance with their Email Marketing campaigns on behalf of our clients.

Mobile Marketing is also very nuanced considering its intimate nature. SMS, MMS, and in-app marketing are all options to reach your customers on their devices, but beyond that, you must consider the coordination of your marketing efforts across your other digital marketing channels.

In any industry, trust plays a pivotal role in determining whether a business will be successful or hit the ground. Lack of trust can also lead to loss of sales. However, when they hire someone in public relations, those experts can work and increase credibility by improving an organization’s reputation through thought leadership pieces, influencer connections, and networking strategies.

Public relation strengthens the community relation. When you make new connections, it means you are building ties with the local market by joining groups, donating time to charity or any causes related to your business. Being an active member of a community establishes your reliability. Great public relation means setting up on-going relationships with many important influencers and knowing how your business may become an excellent data source for the influential

Your public relation communications with influencers need not always be about your business. Offering accessibility to your consumers in order to help the influencer to see how they’re solving issues using your organization’s services and products. Definitely the influencer understands that you are not going to give him a consumer who is unsatisfied, yet without your support, he isn’t likely to gain access. And, he will have the chance to speak with your customer about your competitors and see what they are doing more broadly than only your business.

In this world where everyone is digitally connected, PR helps companies to make the most of their online review presence. Not only can PR agencies provide today’s organizations with the support and guidance they need to market themselves online, but these companies can also be ready to step in when disaster strikes or something goes wrong with the image you’ve been trying to build. With the help of social media, press releases, and connections with promotional sites that publish content, PR companies are able to help their clients to achieve desired things, and overcome the roadblocks that might stop them from getting success.